This global Vive La France specially designed box campaign launched in the US October 2015. This inspired French design came to life via famed illustrator Jamie Lee Readin and was filled with iconic products from French pharmacy brands. It sold out globally.
This PR send out was carefully curated and sent to editors & influencers. It contained an intro flyer, postcard, event invitation, makeup bag, french cookie and a Diptyque candle
The Teaser was a stop motion animation of an unboxing for social media.
This was the complete box composition for this collaboration.
Snapshot of the 24-hour activation to receive a personalized FB cover photo to celebrate La Bastille.
Email blast sent to all subscribers and leads, leaking a few of the products, followed by a full box reveal email.
The Website homepage presence takeover included a peek inside the box landing page, a contest to win a trip to Paris, and a landing page introducing the illustrator behind the box.
