This Summer Nights/Miami Vice-inspired campaign set the stage for the now-iconic Too Faced Better Than Sex mascara to be featured. Between the styrofoam Art Deco shapes created by our team and the unique product name, we were able to communicate our vision to the fullest.
A dedicated landing page was created to direct all traffic from newsletters, ads, and social media.
First email blast leaking the exiting collaboration, which led to an estimated 1200 sales.
Second email blast leaked the second product in the box, leading to 600 added sales.
Too Faced Melted Liquid Lipstick in Chihuahua made me do it! The name of this featured product inspired me to create a candy-filled wonderland.
This email blast generated buzz within the beauty subscription box community and helped increase sales.
This dedicated landing page directed all traffic from newsletters, ads, and social media for more conversions.
The Sun-Kissed Campaign launched August 2016 and featured Too Faced's Mascara Melt Off.
An email blast that pushed sales and product knowledge about this must-have innovative product.
The product card had a magazine format containing all product descriptions and tips-and-tricks during the hottest month of the year.
UGC social contest giveaway which included a years supply of Too Faced’s best-selling mascaras and Mascara Melt Off.