The Love is in the Air campaign launched February 2015. For this Valentine’s Day theme, Benefit POREfessional primer was featured and I was inspired to create a cotton candy pink heaven, rather than the traditional love campaign, where sweet dreams could come true.
First email blast sent to all leads and subscribers, which converted an estimate of 600 people.
Second email blast, which converted an additional 400 people
The aMAYzing campaign launched May 2016, and had a Pop Art theme which was the perfect campaign for Benefit's Roller Lash mascara to be featured.
A makeup tutorial email was sent where the Benefit's Roller Lash Mascara was used along with other beauty products.
Email blast revealing the entire box composition.
This image was used for ads and social media, ultimately helping with sales and conversion as well as increasing traffic on the brand page